Are we seeing an end to ‘surveillance capitalism’ on the internet?

By Matthew Sparkes

Online privacy is getting a shake-up. Some of the world’s largest technology companies are starting to offer a new type of privacy on their platforms. It will appease some customers’ concerns around online advertising, but shouldn’t be to the detriment of the companies.

Last month, Apple announced that it will offer a form of anonymous browsing in which third parties will no longer be able to track you from website to website and build an archive of your habits, preferences and circumstances – as long as you are willing to pay a monthly fee.

The firm had already begun warning its …