December 7, 2021

Tech companies don’t get science fiction – and that’s deeply troubling

OCTOBER 26 2021: Illustration of Facebook Founder Mark Zuckerberg announcing Meta Verse VR Project with Oculus Headset. Hand-drawn metaverse illustrated cartoon with virtual reality goggles.; Shutterstock ID 2063409245; purchase_order: -; job: -; client: -; other: -

Elms Art/Shutterstock

SURREAL news from Silicon Valley: Facebook has rebranded itself as Meta. This is because the company’s boss, Mark Zuckerberg, wants to launch a product called the metaverse, a shared virtual reality world. Let’s leave aside the fact that the metaverse is, for the moment, still a fictional idea. This is also an insanely bad episode in branding that would be hilarious if it weren’t so depressing.

Imagine you are Zuckerberg meeting your crack team of brand experts. A few years ago, you bought a company called Oculus that makes virtual reality headsets and now you have figured out …